Challenge

In a world increasingly dominated by digital connections, the Trybe community craved authentic in-person relationships built around meaningful traditions and shared values. The challenge was to translate the intimacy and warmth of existing IRL gatherings into a digital platform that would enhance face-to-face connections. The Trybe community wanted to create an app that would maintain the sacredness of their rituals while making them more accessible and helping the community organize, grow, and mobilize around important causes.

Results

By crafting an experience that prioritized intentional connection, we designed an app to strengthen existing community bonds. The app is currently in development and monthly events are held in four major cities. Most importantly, the community's core values and intimate feel remains intact. 92% of members report deeper connections to their local community and an average of 7 new meaningful friendships formed per event.