Challenge

The web app had the original prototype/MVP interface and was not mobile friendly. It was a classic case of "if it ain't broke don't fix it" as the interface was battle tested through a 0-1 moment that generated 4 million video uploads and massive revenue growth in a matter of months. User's continued to ask for a mobile app experience so we executed.

Results

The redesigned app keeps all the initial features users had come to know and love, but made the interface simpler and more intuitive. We also added social features to make the app more engaging. These changes make it easier and more delightful for users to navigate and access essential features.